SYSTEM ELEMENTS TYPOGRAPHY (ENGLISH)
The KAPSARC brand identity system features Gotham as the primary typeface family, with Swift for secondary use in text.
Gotham was selected for its bold, contemporary feel, legibility and compatibility with the KAPSARC brandmark. It is available in a wide variety of weights and styles. Swift. a contemporary serif font, works well with Gotham and adds a formal look and feel that complements the angles and sharp edges of the brandmark. A sampling of each is shown on the right side (additional weights and styles are available)
PRIMARY TYPEFACE
GOTHAM BOOK
(FOR TITLES AND DISPLAY TYPE)
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GOTHAM BOLD
(FOR LARGE-SCALE TEXT)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T
U V W X Y Z
1 2 3 4 5 6 7 8 9 0
SECONDARY TYPEFACE
SWIFT REGULAR
(FOR GENERAL USE IN BODY TEXT)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T
U V W X Y Z
1 2 3 4 5 6 7 8 9 0
SWIFT BOLD
(WHEN BOLD EMPHASIS IS NEEDED WITHIN TEXT)
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T
U V W X Y Z
1 2 3 4 5 6 7 8 9 0